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Bio SB Inc.

Swag Refresh

2025

Using my now approved brand identity, I have designed and commissioned new swag to better represent our company at upcoming conventions.  I noticed a pattern during these conventions that many corporations use a mascot to give a positive association with their branding. Considering that much of our branding is associated with Santa Barbara I begin thinking of animals that are exclusive to our area. This led me to the idea of having the Channel Islands Fox be our mascot! I then created illustrations of Island Fox and comissioned a plush designer to bring it to life. These new items will help us maintain a more cohesive and professional presence as well as further building brand loyalty.

Santa Barbara, CA

Bio SB Inc.

Product Packaging Reband

2024

One of the many objectives I tackled during my rebranding effort was the refresh of Bio SB’s packaging. Bio SB has hundreds of products that includes a spectrum from antibodies, ancillaries, to instruments. This means that there must be a common visual language than can be flexible with different types of packaging. I created a thread between all of our products which is our three dot motif with a blue accent. This allows the products to be recognized in a series as well as the blue bringing themes of medical and cleanliness. 

Santa Barbara, CA

Bio SB, Inc.

Convention Booth Signage

2024

Throughout my year of spearheading Bio SB’s rebranding I learned so much about what makes a design successful especially in the biotech industry. This included how I can directly appeal to our core demographic. These come from face-to-face interaction with our clients during our international conferences. This emphasises the importance of making a good impression on our customers during those conventions.

Santa Barbara, CA

Bio SB inc.

Visual Guidelines

2024

My philosophy for approaching the rebranding of Bio SB inc. is to take the old logo and give it a facelift. In an effort to give our symbol some identity I broke it down into our core themes. These three themes are closely tied to our molecular three dot motif. Each dot represents clarity in diagnosis, strong signals and fast communication.

Goleta, CA